PORT ST. LUCIE MERCH

Created for the grand opening event of a new store location in Port St. Lucie. The T-Shirt design and stickers were created to incorporate both the city's history and culture while reflecting and staying true to the brand identity. Port St. Lucie, known as the Heart of the Treasure Coast, is recognized for it's coastal lifestyle and famous for swordfishing. With this in mind, the merchandise created was made to be bright and reminiscent of those sunny afternoons filled with fishing and delight.